Consulting Services

Jackson Associates (JA) provides consulting support in a variety of energy-industry areas. The following topics include some JA consulting activities:

New Technology Product Development, Market Analysis, Forecasting and Market Strategy: Jackson Associates has analyzed potential markets and estimated market potential and sales for technologies in detailed geographic and customer-specific market segments for more than a dozen companies. This new technology analysis often includes new product design analysis to evaluate tradeoffs in product features, market potential, and forecast sales. Technology applications include fuel cells, combined heat and power systems, flywheel systems, solar systems and conservation technologies.

Energy Sales and Energy Services Market Potential, Product Design, and Target Marketing: Jackson Associates has worked closely with retail energy providers and energy service companies to match company product possibilities and existing market characteristics to determine market potential, estimated sales, and customer and market segment profitability. Jackson Associates has developed statistical models of customer profitability and applied these models to identify high-value individual customer sales contacts for individual customers. He has worked with clients in developing market strategies in Texas, New York, New Jersey, Massachusetts and other deregulated states in addition to three Canadian provinces.

Energy Use and Hourly Load Forecasts: As a leader in energy forecasting methodology development and applications for over thirty years, Jackson Associates continues to meet changing needs of both regulated and deregulated energy companies. Model applications include single-equation econometric models, end-use models, and, more recently, agent-based models.

Agent-based models are the newest generation of energy and technology choice models. They forecast energy use and hourly loads along with technology choices and impacts of marketing, government and utility incentives, and other factors in both competitive and regulated markets. Advantages of agent-based models compared to end-use models include:

  • fewer resource requirements
  • greater flexibility
  • ability to evaluate additional issues
    • technology adoption
    • environmental impacts analysis
    • demand for green power
    • advertising/marketing of new utility products
    • customer acquisition (for competitive markets)

Energy Efficiency, Demand Response, and Green Power Program Analysis:. Cost-effective designs for conservation, demand response, and green power programs require information on technology and program characteristics, program potential, and customer responses to different program designs. Jackson Associates has assisted utilities and government agencies in comprehensive assessments of these programs. His analysis has formed the basis for the commitment of millions of dollars in utility investments to achieve program objectives.

Market Entry: Deregulation of markets across the US and Canada provide market opportunities for retail energy providers, energy service companies, and other firms. Jackson Associates has assisted dozens of companies in assessing market potential in new markets providing quantitative assessments of market size, profitability and customer acquisition.

Distributed Generation Utility Analysis and Strategy Development projects provide an evaluation of utility-specific DG (including combined heat and power (CHP) and micro-chp) revenue, energy and hourly load impacts and develop strategies to integrate DG market changes in utility business plans. MAISY Utility Customer and Hourly Load Databases are used to develop scenario analysis which identifies DG impacts under alternative natural gas prices, utility rate structures, utility programs and other factors.

Turnkey Energy and Hourly Load Models: Jackson Associates has provided energy and hourly load models and forecasting services to utilities and other energy-related organizations since 1982. Modeling approaches range from econometric to microsimulation and have been applied to short-term energy, revenue and peak forecasts, medium and long term capacity planning applications, technology evaluations including DSM demand response and distributed generation impacts and market analysis studies.

Hourly Loads Data Development Projects provide hourly load characteristics for individual customers and for market segments, rate classes and other customer categories within individual utilities for use in rate structure analysis, cost of service analysis and strategic pricing.

Market Analysis Projects include market segmentation, customer profitability analysis and profit scoring, market sizing, customer profiling, market potential and other analysis which help define and characterize markets and customers.

Technology Analysis applies MAISY customer information to provide insight and analysis on technologies ranging from distributed generation to power quality.

ESCO Potential Analysis applies MAISY and other customer information to evaluate detailed conservation potentials and to identify target markets.