MAISY US Solar PV ZIP Databases

MAISY US Solar PV Marketing and Sales Databases have been developed from satallite imagery, utility data, and statistical PV purchase models covering more than 27,000 ZIP codes.

MAISY Solar PV ZIP Marketing/Sales Databases are developed from satellite imagery, utility data, and statistical PV purchase models covering more than 27,000 ZIP codes across the continental US. Databases are available in Excel for easy in-house marketing and sales analysis.

These Solar PV databases reflect the only up-to-date assessment of existing and forecast future solar PV installations covering the entire continental US.

Pricing is based on the number of ZIP codes covered.

(Note: The MAISY California PV ZIP Marketing/Sales Database includes additional ZIP-level information (.e.g. ZIP average $/kW, EV ownership, etc.) and is described on a separate page. Click here to see California Database details).

MAISY US Solar PV ZIP Database Benefits

Summary

Evaluate Existing ZIP Installations in Your Market Area
Identify ZIPs with

The Most Solar PV Installations
The Largest Solar PV Installations Potential
The Fastest Growing Solar PV Markets
The Largest Solar PV Savings Potentials Based on Utility Rates and PV Output
The Best Conversion Rates Based on Three Marketing Strategies
Demographic, Dwelling Unit, Energy Use and Other Factors for Your In-house Evaluations

Use the Most Economical Source of Targeted PV Marketing Intelligence
Trust the Industry-Leading Marketing Data Source Used by Some of the Largest Solar PV Providers And Other Leading Energy Industry Firms

Details

BENEFIT	EXPLANATION
Reduce Customer Acquisition Costs	NREL recently estimated average acquisition cost at $2,700/ residential customer (Calculated as the total of marketing, sales, customer interaction and similar costs divided by the actual number of solar PV installations). Furthermore, recent Tesla PV pricing reductions are putting pressure on smaller and mid-sized who traditionally have smaller customer acquisition costs. Most PV providers are set in their marketing/sales strategies, ranging from buying leads from internet providers to mail campaigns and door-hangers. Regardless of your strategy, costs of acquiring each customer can be significantly reduced by focusing on and prioritizing geographic market segments that offer the most promising opportunities for PV sales: more specifically, by focusing on ZIP code area marketing metrics and intelligence.

Quickly Adjust Marketing and Sales Response	Evaluate your current marketing/sales focus and sales activities with current, comprehensive, up-to-date MAISY ZIP PV Database intelligence regarding current PV installations, expected installations through 2022 and a variety of marketing/sales metrics that forecast sales success.

Use geographic PV market intelligence/sales metrics	Use PV Database customer data from ZIP areas where you have the most sales success to identify ZIP areas that most closely align with those customer characteristics. Identify and focus on ZIP areas with similar characteristics.

The Most Economic Source of Marketing Intelligence	Databases are provided for individual ZIP codes, or combinations of ZIP codes in counties, metropolitan areas or the entire state at a cost based only on the number of ZIP code areas included. Super-charge your marketing and sales for as little as several hundred dollars. Let us know the California area of interest and we will provide a price quote.

Industry-Leading Marketing Data Source	MAISY databases have provided energy industry market and customer data since 1995. Take advantage of the same data used by the largest PV providers and energy industry firms in nearly all aspects of the energy industry. Click Here to see our client list at

Getting Started: MAISY US Solar PV ZIP Database Analysis

The US Solar PV Marketing/Sales Databases provide a unique, economic way to sharpen your PV marketing and sales efforts. We have some suggestions for getting started with this new profit-enhancing intelligence but first a little background.

MAISY databases have been an industry-standard source for energy technology companies for more than 25 years. Our clients are a who’s-who of the energy technology industry. We have earned this position by pushing the envelope on providing data that our clients need for market assessment, product development and marketing and sales campaign strategy development.

These new US Solar PV Marketing/Sales Databases are a continuation of our commitment to meet the most challenging information needs of the energy industry. We have combined US Department of Commerce ZIP Code Tabulation Area Data with information from more than a dozen sources including utility and proprietary sources to identify current residential and future PV installations.

Importantly , this database unlike most ZIP-level sources, focuses on owner-occupied dwelling units which, obviously, are the primary market for residential PV. Including energy use, PV kWh savings by ZIP code for individual weather station locations and integration of dwelling unit sales data and customer financial indicators revealed in mortgage applications makes this database a uniquely valuable and economic gateway to developing a science-based marketing and sales strategy.

Data on each ZIP area in your database is presented in a table. Also, that same data is presented in an Excel Workbook that you can immediately use to conduct your own market analysis and to hone your marketing/sales strategy.

Consider the following example applications to get acquainted with the power of these data to help guide you in reducing customer acquisition cost, target the most profitable geographic areas and develop medium and longer-term strategies to grow your business and successfully compete in this growing market.

These examples are from the California Database but are equally applicable to Databases for any US continental market area.

	Target ZIP Codes with the Greatest Future Conversion Percentages MAISY Database estimated conversion percentages from 7/21 through 12/22 reflect the probability of converting sales contacts to actual sales. This figure shows conversion percentages for each of the 41 Bakersfield Metropolitan Area ZIP codes with marketing/sales campaigns targeted to all home owners. The median conversion percentage is 2.8 (# 21)- you can expect 2.8 percent of homeowners in this ZIP code to buy a PV system as a result of a sales campaign. The 41st ZIP code; however, has a much greater conversion percentage of 11.3. Focusing marketing and sales activities on ZIP codes with greater conversion percentage can provide many times the number of actual sales per dollar of marketing and sales expenditures compared to untargeted campaigns.
	Limit Purchased Leads and Neighborhood Google Ads to Premium ZIP codes MAISY Database PV 7/20-12/21 conversion percentages in each ZIP code can be used to limit purchased leads and Google Adds to ZIP codes with the greatest conversion probabilities. The chart below shows conversions percentages for each of the 160 San Francisco Zip code areas. Limiting purchased advertising to the top 80 ZIP code areas increases conversion probabilities by a factor of 4.
	Evaluate Past Sales Success with ZIP-Detailed Information Comparing past ZIP-level PV sales activity to various ZIP-level data items can help identify priority marketing areas. In this example, this PV provider has been more successful in selling in ZIP code areas with smaller EV saturations (electric vehicles per owner occupied dweling units) so future marketing and sales efforts should prioritize ZIP codes with smaller EV saturations as indicated in the MAISY Database. Similar evaluations can be undertaken with more than 100 demographic, income and other database items.
Explore Other ZIP Market Characteristics to Assess and Expand Marketing/Sales Activities. With over one hundred customer demographics, financial, dwelling unit, EV ownership, and other characteristics, PV providers can evaluate their marketing and sales success for various geographic areas providing intelligence to focus the most productive ZIP code areas.

US SOLAR PV MARKETING/SALES DATABASE VARIABLES

VARIABLE GROUPING	DATA ITEMS

LOCATION INFORMATION	ZIP Code ZIP Name County & State Metro Area % Area in Primary Utility Primary Utility Name

CURRENT SOLAR PHOTVOLTAIC (PV) INSTALLATION DATA	Number of PV Systems as of 7-1-2021

SOLAR PHOTVOLTAIC (PV) MARKETING SALES INTELLIGENCE	PV kWh generation (savings) For This Location With a 5.6 kW System Forecast Number of PV Installations Through 2022 Market Saturation (Installations as % of Owner Occupied ) Number of PV Systems as of 7-1-2021 18 Month % Growth Rate Metric (top 25% 1-3 ranking with 3 fastest growth relative to 2019-2020) Under-Performance Metric (top 25% 1-3 with 3 greatest underperformance) Conversion Probability I - Forecast/Available Owner Occupied ) Conversion Probability II - Forecast/All Owner Occupied ) Conversion Probability III - Forecast/All Dwelling Units)

GENERAL ZIP CODE INFORMATION	Owner Occupied Dwelling Units Owner Occupied Dwelling Units as % of Total ZIP Dwelling Units Average Annual kWh Use Average Annual Electric Space Heating kWh Use Average Annual Air Conditioning kWh Use Percent Dwelling Units With Electric Space Heating Average Annual Electric Bill Average Number of Household Members Median Household Income Median Number of Dwelling Unit Rooms Average Dwelling Unit Square Feet Median Dwelling Unit Construction Year Typical Dwelling Unit Sales Price 6-2021 Typical Dwelling Unit 2021/2019 Price Ratio

MORTGAGE DATA 2018 - 2019	Number of FAFH Mortgages Mortgages as % of Owner-Occupied Dwelling Units Applicant Average Annual Income Cashout Mortgages as % of Total Mortgages Average Loan to Value Average Debt to Income % Loan to Value < 60% % Loan to Value < 80% % Debt to Income < 20% % Debt to Income < 36%

MONTHLY ELECTRICITY USE DATA	kWh for 12 Months Peak kW Avg kW 9am-5pm

AVERAGE 24 HOURLY KW LOAD PROFILES BY MONTH	JAN,FEB,MAR,APRL,MAY,JUNE,JULY,AUG,SEPT,OCT,NOV,DEC 24 hourly kW loads

ZIP DISTRIBUTION DATA FOR OWNER OCCUPIED DWELLING UNITS	Number of Dwelling Units by Annual Electric kWh Use: less than 10,000 KwH 10,000 - 15,999 KwH 16,000 - 23,999 KwH 24,000+ KwH Number of Dwelling Units by Annual Electric kWh Use: less than 10,000 KwH 10,000 - 15,999 KwH 16,000 - 23,999 KwH 24,000+ KwH % of Dwelling Units by Annual Electric kWh Use: less than 10,000 KwH 10,000 - 15,999 16,000 - 23,999 KwH 24,0000+ KwH Number of Dwelling Units by Annual Electric Bill: less than $1,000 $1,000 - $1,599 $1,600 - $2,399 $2,400+ % of Dwelling Units by Annual Electric Bill: less than $1,000 KwH $1,000 - $1,599 $1,600 - $2,399 $2,400+ Number of Dwelling Units by Square Foot Category: less than 1,800 1,800 - 2,599 2,600+ % of Dwelling Units by Square Foot Category: less than 1,800 1,800 - 2,599 2,600+ Number of Dwelling Units by Number of Bedrooms: 1 or 2 bedrooms 3 bedrooms 4+ bedrooms % of Dwelling Units by Number of Bedrooms: 1 or 2 bedrooms 3 bedrooms 4+ bedrooms Number of Dwelling Units by Year of Construction: less than 1980 1980 - 2000 2000+ % of Dwelling Units by Year of Construction: less than 1980 1980 - 2000 2000+ Number of Household by Annual Income: less than $50,000 $50,000 - $99,999 $100,000 - $149,999 $150,000+ % of Household by Annual Income: less than $50,000 $50,000 - $99,999 $100,000 - $149,99 $150,000+ Number of Households by Householder Age: less than 35 35 - 64 65+ % of Households by Householder Age: less than 35 35 - 64 65+ Number of Households by Householder Education: less High School High School Graduates Some College College Graduates+ % of Households by Householder Education: less High School High School Graduates Some College College Graduates+

Jerry Jackson, President
Jackson Associates
37 N. Orange Avenue, Suite 500
Orlando, Fl 32801
cell:979-204-7821 office:407-926-4048
e-mail